Kanaiya: The two ancillary products that I have decided to create are a website and a digipak. I chose a website because in our modern generation of technological convergence, websites are the key to the providing of key information. When contemplating about which to choose, I considered the large amount of advantages that websites had. An example of this is that it can be shared on a number of media platforms and it can also give much more information than a poster would. In our target audience research, I was also able to understand that people had more knowledge about websites than the other two ancillary products. I have chosen a digipak because of my ability to be creative in its development. As our genre is EDM, the possibilities are quite endless in terms of what to include. Furthermore, in target audience research, it was interesting to consider the many features that they would like. Some of these features (e.g. exclusive information) merges quite well with what is found on a website. The reason why I rejected the creation of an advert for the digipak is because I felt that it would limit my creativity, whereas creating a digipak will allow me to be photographically creative as well. From primary target audience research, I was able to understand that in our modern generation, the proliferation of technology means that people are visiting websites more than ever. This is why they were so fluid in conversation of websites in comparison to albums poster.
Zeel: I have chosen to use a website and digipack as my ancillary tasks.
Website: Based on my target audience research and proliferation of the media market i have learnt that it is essential to provide our target audience with an all accessible platform where all the information they need can be accessed through less than one click. Furthermore due to the proliferation of the media market led by technological convergence contemporary society has found that posters have become rather outdated and the internet has led to social media influences rising drastically.
Digipack: I have decided to do a digipack based on the fact that they can attract the audience through eye-catching photography/ digital design. This increases economic value and surplus for the artist. This also allows the artist to represent themselves through synergy without using the internet. This will also be a creative representation of the artist and the way they are portrayed by the audience. In the past, digipacks have been significant with major artists such as Rihanna and her aLBUM "Loud".
Sonali: After researching into posters, digipak and websites I have come to a conclusion and decided to choose digipak and website as this would be the most effective way to promote our music video to our target audience as it would appeal to them the most and grab their attention. Internet is widely used and many people have access to it, and therefore by using a website it would be more efficient as all the information would be on one platform and this would prevent the audience having to do further research as everything will be stated on the website. Posters are seen as old fashioned and it would not attract a larger audience as the internet has a huge influence on society. I have decided to do a digipak as it will allow the artist to express his personality and characterstics through typography and images, and therefore attract the audiences attention as it will look appealing. I also undertook target audience research for digipak and website which gave me a better understanding of what my target audience expect to see on a digipak and website and this will ensure I filfil their needs.
Zeel: I have chosen to use a website and digipack as my ancillary tasks.
Website: Based on my target audience research and proliferation of the media market i have learnt that it is essential to provide our target audience with an all accessible platform where all the information they need can be accessed through less than one click. Furthermore due to the proliferation of the media market led by technological convergence contemporary society has found that posters have become rather outdated and the internet has led to social media influences rising drastically.
Digipack: I have decided to do a digipack based on the fact that they can attract the audience through eye-catching photography/ digital design. This increases economic value and surplus for the artist. This also allows the artist to represent themselves through synergy without using the internet. This will also be a creative representation of the artist and the way they are portrayed by the audience. In the past, digipacks have been significant with major artists such as Rihanna and her aLBUM "Loud".
Sonali: After researching into posters, digipak and websites I have come to a conclusion and decided to choose digipak and website as this would be the most effective way to promote our music video to our target audience as it would appeal to them the most and grab their attention. Internet is widely used and many people have access to it, and therefore by using a website it would be more efficient as all the information would be on one platform and this would prevent the audience having to do further research as everything will be stated on the website. Posters are seen as old fashioned and it would not attract a larger audience as the internet has a huge influence on society. I have decided to do a digipak as it will allow the artist to express his personality and characterstics through typography and images, and therefore attract the audiences attention as it will look appealing. I also undertook target audience research for digipak and website which gave me a better understanding of what my target audience expect to see on a digipak and website and this will ensure I filfil their needs.
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