I developed a questionnaire which was distributed to people who fit the age bracket of our target audience. They were enquired about the ancillary tasks, as well as briefly about our music video (as we have already conducted proper target audience research for the music video).
This information will be useful as it has given me an idea of what to prioritise, develop and utilise in the formation of the digipak.
As I was not satisfied with how much this research would apply to my own website, I created an additional questionnaire which was distributed to 20 people in which I conducted more specific research for my own website. Examples of questions I asked were "What colour schemes stand out"
The majority of participant preferred option D as their favourite colour scheme. One participant suggested a colour scheme and this colour scheme stood out to me immediately. This is because of how unique it was, and it also corresponded well to the EDM genre.
The majority of participants rated the logo 4 out of 5 and suggested that enhancing colour would make the logo more effective.
60% of participants preferred the horizontal style whereas only 4% preferred the vertical buttons.
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