To explore our star persona, I decided to create a spoken transcript for a fan of our star persona talking about what makes them special. Transcripts contain a lack of capitalisation and punctuation, and is usually a visual representation of the voice recorded. I decided to use a transcript to show the psychographics and the ideology of what makes DJJ ultimately stand out.
(.) : Indicates a pause of under a second
(1): Indicates a pause, the number inside the brackets is the seconds of pause
Bold : Emphasis is put on this word/phrase
: : : Elongation of a word
((italics)) : Contextual or additional information
TRANSCRIPT: My Inspiration
Max: ((walks to the front of the class, slightly nervous))
For appreciation day (.) I would like to talk about my favourite EDM artist (.) his name is Dylan James ((murmurs are heard around class of this well known individual)) but he is known as DJJ (2) I have always been told that the secret of success is putting your heart mind and soul into even the smallest of tasks (1) At first I thought that this was nonsense (.) but then I learned that this was what led to DJJ to become how he is now (.) and this is what I will be talking to you all about today
Dylan was born and raised in the suburbs of Hertfordshire (.) As we all may know, Hertfordshire is legit in the middle of the countryside ((laughs are heard around the classroom)) and is definitely not the most busiest of places (.) As a child (.) Dylan was :never: much of a fan of the silence that he had to ultimately become accustomed to (1) From a few visits to London to meet relatives Dylan (.) for the first time was able to look at the :amazing: city atmosphere and through these visits he became sure that Hertfordshire wasn’t for him (2) In an article actually he described Hertfordshire as “one of the most boring places on Earth” ((chuckles are heard around the classroom once again)) Unfortunately Dylan’s dad was just as in love with Hertfordshire as Dylan was in love with London (2) At the tender age of twelve, Dylan had ultimately set a new life goal.
Many obstacles came in the way of Dylan’s aspirations (2) Dylan was never the brightest of students (1) Despite having some difficulties with concentration Dylan loved the creative subjects (.) and he also discovered his love of music at high school (1) Dylan would always get into trouble for listening to music as he entered the school building (.) to make up for the silence of the outside world (.) well (.) everywhere apart from school at least (1) He would :always: get into trouble for zoning out or creating random beats with his pencils and the table or other bits and bobs (.) It was not until college where he finally had the opportunity to further develop his creativity but this was also not always a piece of cake (2) After finding essays extremely difficult to develop during his early stages of college (.) it had finally been evidenced that Dylan had developed dysgraphia (.) a writing disorder which leads to poor handwriting and difficulty with putting thoughts on paper (1) Dylan found it difficult to write his thoughts out (.) and it led to difficulties in spelling which meant that his essays were never as creditworthy as he wanted them to be (1) At first, Dylan felt incredibly unable to do anything at all, leading to a negative view of himself (2) Despite all he had gone through (.) with supportive teachers who allowed him to take online assessments (1) and use audio recorders for his final exam (1) Dylan was able to score a good enough grade to pursue a special degree in music and media which was much more practical (.) at City University of London (1) Dylan did have to work very hard (.) as he had to learn to build arocund the practiced ways to think on the spot and come up with decisions (3) Ultimately Dylan was able to succeed his goal of living in London (.) one of the loudest and busiest places in the UK. His hard work definitely reaped rewards which definitely goes to show how anything is possible (1) Thank you for listening ((students around the class applaud Max for his strong speech))
In order to get the best footage, we decided to use equipment from outside of school and have highlighted the advantages and disadvantages of the equipment used in order to give an accurate perception of any drawbacks or problems we can avoid during the shoot such as bringing along a fold-able light box(which we did to avoid low quality shots in low key lighting).
As we wanted to be slightly more symbolic in our music video, we have decided to use a shot in which powdered paint is used. This cinematic shot will be used after our actor puts the pills in his mouth, referring to the impact of drug use. There were many inspirations of this which appealed to us and allowed us to research into significant symbolism and other features.
KANAIYA
One reason we will be using this is because of its connotative meanings. As the powder paint (most likely red, blue and yellow) will be blown at our actor, it will portray the chaos and show the destruction going on inside our actor’s brain. As we will track into the actor’s brain, this mini scene will signify what is going on inside. The colours used are also important for many reasons. The colour red connotes anger in this context. This is juxtaposed to the colour blue, which refers to a peace of mind. This emergence of both emotions will show a lack of control in the actor’s perspective. The colour yellow is associated with joy, intellect and energy and this will provide a reason for why the actor does the drugs in the first place. As the music video narrative will be about abuse which leads to drugs, and ultimately looking up to the lord, these colours will actually prove to be very vital in the music video because it also suggests the order of events, with anger, leading to excitement and ultimately a peace of mind.
ZEEL
Something which was a contributing factor to using powder colours was the recurring Colour Run in our area. After witnessing this colour run occur in my local community, as a group, we were fascinated by how much this event could spread happiness and positivity amongst those participating. However, we wanted to juxtapose this idea and give it a rather in depth meaning in relation to our actor and story board. Furthermore, this immensely abstract concept of powder paints being thrown may connote all his feeling being thrown at him all at once thus being too much to handle. As a way of incorporating the colour run, greater influences also came from social media and traditional forms of advertising around our local area. Another reason we were inspired by the colour run was due to their history which states that "the colour run promotes healthiness and happiness by bringing the community together to participate in the Happiest 5k on The Planet, hosting events in over 200 cities and 40 countries” Personally expressing the message “It is okay not to be okay” and it is also very normal to “express your feelings”, We hope to put forward a positive message through a juxtaposed ideology.
SONALI
Holi is a Hindu festival which is another factor that inspired us to throw holi colours at our actor to represent his emotions. It’s a festival that celebrates the victory of good over evil and the colours (blue, red and yellow) connote happiness and emotions. It helps the people to follow a good conduct in their lives and believe in the virtue of being truthful. Good and evil is being represented in our music video as in the beginning he’s going through a difficult time which leads to him taking drugs and he becomes very angry and frustrated, but towards the end he prays to God and this connotes he has overcome his problems. Holi ultimately means forgiveness, love and good. In a video called “Kesha - Take It Off” they are using holi colours and throwing it at each other. The phrase “Take it off” suggests be whoever you want to be, and avoid negative people.
As a group, we created a storyboard. Kanaiya then converted this into an animatic, which presents the storyboard in real time, as it goes with the music.
For organisation to be prominent in the production of our music video, I created this letter (given to our actor last week) to avoid any confusions. This document also ensures that our actor is given a better idea of what to expect, and is aware of what will be going on in the coming days.
Along with this, the production schedule I created was also distributed to members of the cast and crew to avoid any misconceptions or misunderstandings.
As I wanted the team to be organised before the actual shoot day, I created a power point that puts all of our information into a brief yet convenient form. Furthermore, this document highlights exactly what each person is doing on the day of the shoot so that we are efficient and proactive.
As a group we decided to choose Sarvesh as our actor as he was more suitable for the role due to his facial expressions and expressed good emotions compared to the other participants. He was also available on the two shooting days and able to commute to our three locations.
I looked at potential institutions that would sign our artist and shortlisted the number to three. Thereafter, I went over the advantages and disadvantages of each one to ultimately come up with an institution that would sign our artist.
In order to ensure that development of our music video is as efficient as possible, I have created a production schedule in order to give a clearer idea as of how the shoot days will pan out. This will be distributed to all members of the cast and crew and will prove useful when filming.
On Sunday, we will be completing shot scrutiny for the first shoot day, and on Tuesday 21st November, we will conduct a shot scrutiny for the 20th.
As a group, we watched the original music video and looked into the use of micro elements. This will allow us to understand and compare how we will develop our own music video.
Edited by Kanaiya
Due to the audio difficulties I have written a script: Sonali
When analysing the shot type for the song Titanium there were many shots being used. A long shot was being used in the beginning when there was a young boy in the centre and everything around him was destroyed a close-up shot is being used on the paper and the mess around him. In our music video, we will be incorporating many different shots to ensure the audience are aware of what's going on. In terms of angle, low angle is being used to make the character look more powerful and big as we can see he has superpowers. In our music video, we might be incorporating a low angle to create a positive message at the end to connote he has defeated his problems. In terms of movement tracking shot is being used to show the boy has superpowers we might be incorporating steadicam and tracking shot to ensure the audience are engaged with the music video. In terms of composition, we will be using loose frame in our music video to show the character is isolated and unimportant and is facing many barriers in life. Overall, within camerawork we will be sticking to the common conventions of EDM to ensure we grab the audience's attention.
I created a shot of all the shots that we will be using for both the productions days this is to ensure we don't miss any important shots and they are taken correctly.
Please note, the order of these shots are subject to change.
In order to understand the risks associated with the development of our Media product, we decided to contribute on a spreadsheet to explain particular hazards, their risk level and precautions to avoid it from happening. This is what we came up with as a result:
Kanaiya and I had decided to call the church we would like to use to gain permission to film.
This was just an informal way of contacting them, as further-on in this process we will ensure release forms for the location and actors have been signed.