Location Scouting

Zeel



Kanaiya




Sonali
 

Risk Assessment

In order to understand the risks associated with the development of our Media product, we decided to contribute on a spreadsheet to explain particular hazards, their risk level and precautions to avoid it from happening. This is what we came up with as a result:

Additional Planning: Church Filming Permission

Kanaiya and I had decided to call the church we would like to use to gain permission to film.

 

This was just an informal way of contacting them, as further-on in this process we will ensure release forms for the location and actors have been signed.

Which ancillary tasks have we chosen?

Individually, each of us will be creating two ancillary products.

Kanaiya: The two ancillary products that I have decided to create are a website and a digipak. I chose a website because in our modern generation of technological convergence, websites are the key to the providing of key information. When contemplating about which to choose, I considered the large amount of advantages that websites had. An example of this is that it can be shared on a number of media platforms and it can also give much more information than a poster would. In our target audience research, I was also able to understand that people had more knowledge about websites than the other two ancillary products. I have chosen a digipak because of my ability to be creative in its development. As our genre is EDM, the possibilities are quite endless in terms of what to include. Furthermore, in target audience research, it was interesting to consider the many features that they would like. Some of these features (e.g. exclusive information) merges quite well with what is found on a website. The reason why I rejected the creation of an advert for the digipak is because I felt that it would limit my creativity, whereas creating a digipak will allow me to be photographically creative as well. From primary target audience research, I was able to understand that in our modern generation, the proliferation of technology means that people are visiting websites more than ever. This is why they were so fluid in conversation of websites in comparison to albums poster.

Zeel: I have chosen to use a website and digipack as my ancillary tasks.

Website: Based on my target audience research and proliferation of the media market i have learnt that it is essential to provide our target audience with an all accessible platform where all the information they need can be accessed through less than one click. Furthermore due to the proliferation of the media market led by technological convergence contemporary society has found that posters have become rather outdated and the internet has led to social media influences rising drastically.

Digipack: I have decided to do a digipack based on the fact that they can attract the audience through eye-catching photography/ digital design. This increases economic value and surplus for the artist. This also allows the artist to represent themselves through synergy without using the internet. This will also be a creative representation of the artist and the way they are portrayed by the audience. In the past, digipacks have been significant with major artists such as Rihanna and her aLBUM "Loud".

 Sonali: After researching into posters, digipak and websites I have come to a conclusion and decided to choose digipak and website as this would be the most effective way to promote our music video to our target audience as it would appeal to them the most and grab their attention. Internet is widely used and many people have access to it, and therefore by using a website it would be more efficient as all the information would be on one platform and this would prevent the audience having to do further research as everything will be stated on the website. Posters are seen as old fashioned and it would not attract a larger audience as the internet has a huge influence on society. I have decided to do a digipak as it will allow the artist to express his personality and characterstics through typography and images, and therefore attract the audiences attention as it will look appealing. I also undertook target audience research for digipak and website which gave me a better understanding of what my target audience expect to see on a digipak and website and this will ensure I filfil their needs.

Digipak and Website Analysis

To receive a better understanding of all three ancillary products (digipak, website and album/poster) I gathered research for digipak and website, and therefore I will be able to make a final decision in which two ancillary products I decide to choose. 

Typography: Target Audience Research

I developed a questionnaire which was distributed to people who fit the psychographics of our target audience. They were enquired about the types of fonts they preferred and a range of selection had been gven, as well as the option to state that they did not like any of the fonts.

This information will be useful as it has given me an idea of what types of fonts to utilise in the development of my digipak and website.



From the fonts in which "Escape" was written, I found that the most popular option was option 1. The least favourite options were joint of 2, 3 and 4. 
When looking at the font for the copy I found that option B was the most popular and two people also said that they did not like any of the fonts, which will allow me to reconsider what fonts to use at a later stage. 

DIgipak & Website: Target Audience Research

I developed a questionnaire which was distributed to people who fit the age bracket of our target audience. They were enquired about the ancillary tasks, as well as briefly about our music video (as we have already conducted proper target audience research for the music video).

This information will be useful as it has given me an idea of what to prioritise, develop and utilise in the formation of the digipak.




As I was not satisfied with how much this research would apply to my own website, I created an additional questionnaire which was distributed to 20 people in which I conducted more specific research for my own website. Examples of questions I asked were "What colour schemes stand out"


The majority of participant preferred option D as their favourite colour scheme. One participant suggested a colour scheme and this colour scheme stood out to me immediately. This is because of how unique it was, and it also corresponded well to the EDM genre. 
The majority of participants rated the logo 4 out of 5 and suggested that enhancing colour would make the logo more effective. 
60% of participants preferred the horizontal style whereas only 4% preferred the vertical buttons.