Hello!

Welcome to our A2 Media Studies Blog, holding the entire process of the development of our music video. We created a music video for the song "Titanium" by DJ Guetta, ft. Sia. Alongside this, we created two ancillary products each. We created a star persona named DJ Soto, who was the face of our products.

Here is our music video:

Titanium - DJ Soto (Final Cut 2) from Shadow Inc. on Vimeo.

To allow all members of 'Shadow Inc.' to contribute to our final product, we came up with "official" job roles for each member to allow equal contribution. However, we ensured that each member tried out every role to contribute more broadly.

OFFICIALLY:

Sonali: Cinematographer

DIGIPAK: https://shadowinc222.blogspot.co.uk/2018/02/digipak-final-sonali.html
WEBSITE: https://shadowinc289.wixsite.com/djsoto2 

As the cinematographer, I had the responsibility of ensuring all the camera equipment was in good conditions and was available for us on the two shooting days. In order, to ensure our music video was done to a good standard and we had a clear vision of what shots we needed to film at each location I created a shot list and this prevented any problems from occurring.

Zeel: Editor
DIGIPAK: http://shadowinc222.blogspot.co.uk/2018/02/digipak-final-draft.html
WEBSITE: https://sanaz002304.wixsite.com/djsoto

As the editor of the music video, my role consisted of editing the entire music video. Throughout this process I had to learn a variety of different editing techniques not used before for example, the scribble effect. During the scribble effect, I had to draw on every single frame of the music video whilst incorporating movement. Furthermore, I also had the role of assistant cinematographer whereby I had filmed a variety of shots during the final shoot.

Kanaiya: Director

DIGIPAK: https://shadowinc222.blogspot.co.uk/2018/02/digipak-draft-5-kanaiya-final.html
WEBSITE: https://lakhk013304.wixsite.com/djsoto

As the director, I had the responsibility of ensuring that the cast and my team members were working together cohesively and everything went smoothly. For this, I created a production schedule and a letter for the actor to ensure that there were no miscommunications. I controlled the artistic and dramatic aspects of the music video as a co-editor, and I also satisfied this role by editing several video tasks that we had completed. This had taken place whilst visualising the screenplay and guiding the actor to fulfil the vision that we had.

We hope you enjoy our music video and blog :)

Final Cut v1 - Titanium: DJ Soto

Here is v1 for the final cut for our music video.
 
Titanium - DJ Soto (Final Cut) from Shadow Inc. on Vimeo.

Refer to post titled 'Hello!' for the final cut of the music video.

Ancillary Task 2- Final Website

This is the link of my final website: 

https://sanaz002304.wixsite.com/djsoto

Evaluation Question 4: Sonali

Evaluation Question 3: Sonali

Evaluation Question 2: Sonali

Evaluation Question 1: Sonali

Evaluation Question 4: Kanaiya

What have you learned from your audience feedback?

Q4: Blogger

Link to Blogger: Click Me

Evaluation Question 3: Kanaiya

How did you use media technologies in the construction and research, planning and evaluation stages?

Q3: Flipbook

Evaluation Question 2: Kanaiya

How effective is the combination of your main product and ancillary texts?

Q2: Filmed Presentation



Major changes have been made on the digipak, website and music video, but the examples of synergy shown above are still resonant.

We removed the colour correction and colour graded the chorus instead to make it come across as warmer and more professional. However, the colours, magenta and teal, were still used on the music video through the scribble effect, as shown in the screenshot above.

The front cover was also changed on the digipak to make the audience relate more with our star persona. However, synergy was utilised because of the mid shot in the music video and in the main images in the homepage. This was used to allow audience to relate to audience emotions.

A reduction of childlike symbols had also been utilised because when talking to older members of our target audience, I realised that it did not appeal well to them. This was put into action by getting rid of the card symbols on the digipak because it down scaled the artist and made him appear quite small. As a result, the fire, ice and skull symbol on the website had also been removed. This allowed me to appeal more to a broader target audience. For this, I also reduced the amount of text on the "thank you panel" because the older target audience would not have the time to read through the information.  I also removed the amount of text on my website, by removing "your perception is not my reality".

As the record label and logo looked to cluttered across the products, I instead decided to just use the font of "DJ Soto" across my products and used a white coloured font to stand out in front of the dark background.

This is how my digipak looks now:

Evaluation Question 1: Kanaiya

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q1: Multimodal Video



EDIT: In our final cut, we decided to use a different visual effect instead of the colour correction for the powder paint scene. Instead of colour correcting the whole scene with different colours, we colour graded the entire shot to make it warmer. This made the music video look more professional.

Website Draft 5: Kanaiya (FINAL)

Here is the final link to my website: https://lakhk013304.wixsite.com/djsoto

Website Development Process: Kanaiya

Here, I talk through the development of my website.



After I had finished filming, I showed this video to members of my target audience and asked them to give any final feedback.

I received two important pieces of feedback:

"In the about of the artist, I think it should be more personal so maybe make his panel in first person to make it more personal"

"Where will your music video go?"

As a result, I made these minor changes by changing the about panel to make it more personal, and I also allowed more space for the final cut to be placed. I also made small changes to the "contact" page to make it more conventional and representative of EDM websites.

In this mini podcast, I talk through the final changes I have made for my website, and I pinpint my choice of typography:

Here, I have also written down a brief insight into each page of the website:

Some minor changes were further made in the final draft of the website.

Website Final - Sonali

Please click on the link below to view my website:

https://shadowinc289.wixsite.com/djsoto2

Digipak Final - Sonali

Here is my final digipak:

Without template:

With template 

Rotated version:

Feedback - Website Draft Four: Kanaiya

To look for ways into improving my final product, I created a focus group in which my target audience were freely able to surf through my website and give feedback. I also asked each individual member of the focus group to briefly summarise what had been discussed.

Evaluation Question 3- Zeel

Evaluation Question 1- Zeel

Evaluation Question 2- Zeel

https://www.emaze.com/@AOLOIFRTF/breaking-news

Evaluation Question 4- Zeel