Q2: Filmed Presentation
Major changes have been made on the digipak, website and music video, but the examples of synergy shown above are still resonant.
We removed the colour correction and colour graded the chorus instead to make it come across as warmer and more professional. However, the colours, magenta and teal, were still used on the music video through the scribble effect, as shown in the screenshot above.
The front cover was also changed on the digipak to make the audience relate more with our star persona. However, synergy was utilised because of the mid shot in the music video and in the main images in the homepage. This was used to allow audience to relate to audience emotions.
A reduction of childlike symbols had also been utilised because when talking to older members of our target audience, I realised that it did not appeal well to them. This was put into action by getting rid of the card symbols on the digipak because it down scaled the artist and made him appear quite small. As a result, the fire, ice and skull symbol on the website had also been removed. This allowed me to appeal more to a broader target audience. For this, I also reduced the amount of text on the "thank you panel" because the older target audience would not have the time to read through the information. I also removed the amount of text on my website, by removing "your perception is not my reality".
As the record label and logo looked to cluttered across the products, I instead decided to just use the font of "DJ Soto" across my products and used a white coloured font to stand out in front of the dark background.
This is how my digipak looks now:
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