When making my own music video it will be essential that I have taken all the information from the target audience and keep referring back to them when making any changes in order to gain the best possible result for our music video as possible. As the target audience will be between 16-24 it will be essential that I can meet their needs whilst using the some of the codes and conventions of the EDM genre. By choosing to subvert some genres for effect such as gender, it will be clarified and justified if need be.
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