Website Final - Sonali

Please click on the link below to view my website:

https://shadowinc289.wixsite.com/djsoto2

Digipak Final - Sonali

Here is my final digipak:

Without template:

With template 

Rotated version:

Feedback - Website Draft Four: Kanaiya

To look for ways into improving my final product, I created a focus group in which my target audience were freely able to surf through my website and give feedback. I also asked each individual member of the focus group to briefly summarise what had been discussed.

Evaluation Question 3- Zeel

Evaluation Question 1- Zeel

Evaluation Question 2- Zeel

https://www.emaze.com/@AOLOIFRTF/breaking-news

Evaluation Question 4- Zeel

Typography Poll

Digipak Draft 5: Kanaiya (FINAL)

Before I posted the final draft, I went around to people who fit the older side of our target audience (16-24). They provided me with very useful feedback as there were some parts which couldn't be seen clearly. I was also able to realise that there were lots of things going on in the front cover so I decided to simplify it. This is because I wanted the digipak to be representative of the entire target audience and not just those who are 16-18 - who I had been asking beforehand. I also fixed some format issues on the digipak and made it look more professional.

Here is the fifth and final draft of my digipak. The first image shows the digipak with its template. The second image shows the digipak without a template. The third image is a rotated version of image two.

Digipak Development Process: Kanaiya

Here, I talk you through the process that I went through for the development of my digipak.

Digipak: Final Draft Options

For the final draft of my digipak, I found it difficult to decide what the background should be. As a result, I created this document which was passed around along with a sheet with their options, and I asked the target audience to choose which one they preferred.

Here is the document that I printed.

Options for Final Draft by KanLak on Scribd

Here are the results that I gained:

However, I decided to choose option three because it seemed to synergise better with my website. It was also the second most popular result, so I knew that the target audience would like it. 

Feedback - Website Draft Three: Kanaiya

To collect feedback for draft 3 of my website, I asked a sample of ten people to watch the video below, and then complete a questionnaire. This allowed me to gain very useful feedback for my website.

I sent this message out to the sample.

Here is the video that my target audience watched:




Here is the feedback I gained:



On average, editing of images had been rated 8 out of 10.
Accessibility of the website was rated 9 out of 10.
Usage of images in the gallery had been rated 6 out of 10, which evidences that the gallery is something I will have to consider.
Correlation of digipak with the website had been rated 8 out of 10.
The majority of participants were able to understand that the website was for the EDM genre, with 3 out of 10 feeling slightly confused. As a result, I will consider the way in which images have been placed as well as the colours used.


UPDATE: 19/02/18
 Here are the some of the major changes I made as a result of the feedback.

Website draft three: Feedback

I gathered feedback from my target audience, they gave me verbal feedback and analysed WWW and EBI. I will take their feedback aboard when making my final website.

Gathering feedback from my target audience is very important because it will ensure my product grabs the audience's attention, and therefore these are the changes I will be making from the feedback I received:
- I will add more information to "ABOUT ME"
- Gallery page: I will take pictures of Alex in different locations, and incorporate it into my gallery page

Website: Production Process (Draft three)

I took screenshots of my process when making changes to my website

Website Draft Three

Below I took screenshots of my website.

FEEDBACK: Effects Cut v2

For our target audience feedback, another class from the younger demographic watched our music video and gave us feedback.


On average, editing had been rated 8 out of 10. The use of camerawork had been rated 7 out of 10.

(Website)Layout/Format- Target Audience Feedback

Here are some personal notes I have created based on having verbal feedback from my target audience about which format suits my website the most and will be the most effective.

Digipack-Initial Plan

This is just the original plans and ideas I had at first which I jotted down and annotated on a piece of paper as you can see these images were my initial images until the editing process for this ancillary task commenced. It still has a long way to go when actually executing the digipak itself. 

(Digipack)Typography- Target Audience

• I had conducted a questionnaire to ensure that my target audience were happy with the font and that it also matched the digipak images. Therefore, the  audience had finalised the fourth font. this font was immediately pleasing to the eye and suited the digipak perfectly. 
• Furthermore, throughout this process the audience had given a variety of verbal feedback. which I had taken on board. an example, of this would be the yin and yang sign that had been a reoccurring theme within the video. 
• In addition to this, I have also been asking my secondary target audience for feedback as it ws essential to have critical and self reflection/evaluative points. 

Digipak Final Draft- Target Audience Feedback

Digipak Task 1- Final Draft

Target Audience Feedback I have taken into consideration and acted upon:  

1. Colour graded the images so that none of them look too out of place
2. Ensured all important text/parts of the image are kept within the "bleed line" of the digipack guideline template. 
3. The name of the DJ is now at the front of the digipack rather than the back.
4. I added the yin and yang sign on the front cover as the iconography for this matches the album/single perfectly. 
5. I added to the spine of the digipack making sure it was not plain and unflattering. 
6. instead of the thank you message I added an effective quote. 

Digipak Draft (2)- Target Audience Feedback

10 peers had completed my online survey which was my target audience feedback. This was significant in ensuring that my digipak could be made to a professional and high standard. After this I could critically evaluate my own work and ensure that i have the final desired product at the end of this product that also takes my target audience into consideration.  

Digipak Draft(2)

Here is draft 2 of my digipak, through critical evaluation this draft has the most significant change. 

Target Audience Feedback I have taken into consideration and acted upon: 

1. Special effects have been added in increase the awareness and match the codes and conventions of the EDM genre. 
2. The font is more aesthetically pleasing and readable. 
3. The colour scheme matches the genre and the music video itself, including the re-occurrence of the RGB colours.
4. A more professional way of adding to the digipak due to adding a bar code and external organisation supporters.
5. The colour grading is much more saturated. 
6. The images used have been changed and so there is a variety of shots and shot types. 

Digipack Draft(1)Target Audience Feedback

Feedback - Website Draft Two: Kanaiya

Here is feedback for the second draft of my website. I asked people to write what they would like to change after viewing the website anonymously and then I collected and read them, making changes accordingly.

Digipack Draft(1)

Stop Motion Attempts

As a way to reduce the amount of time of the powder paint scene, I tried out some stop motion shots.

Effects Cut v2

Here is the second version of our effects cut. In this version, we completed the scribble effect and looked into ways of reducing the visual impact of the powder paint shot in the first chorus. We are still looking into this further.


Effects Cut v2 from Shadow Inc. on Vimeo.

Website Mock Up- Ancillary

Here Is a mock up of my website on a variety of different websites to check if my work is responsive on different devices. As our target audience is within the age ranges of 16-24 they are more likely to use their phones to view the website and other devices apart from a computer.

Ancillary(Website) Production Process

Here I take you through my process of using WIX to create my artist website.

Website ancillary editing process from Zeel Sanatkumar

Feedback - Digipak Draft Four: Kanaiya

In order to look for final ways to improve the product, I decided to collect target audience feedback. I filmed members of our target audience and ask them to give me their opinions on the digipak, for which I printed a prototype to give to people.




Changes I will be making as a result of this feedback: 

 - Making font size smaller on the back cover
- Ensuring final product is of a high quality and will perhaps look at ways of improving font on artist panel
- Removing the colour around the hands in one of the extra panels.
- Flipping one of the images so it correlates with the rest of the digipak

Digipak Draft Four: Kanaiya

Here is the fourth draft of my digipak. The first image shows the digipak with its template. The second image shows a digipak without a template. The third digipak is a rotated version of image two.