Website Target Audience Research

To gain a better understanding of our target audience, we decided to film research for websites in which we included five people who were fans of the EDM genre.



Edited by Kanaiya

In this, we were able to learn many things; for example, the colours that stood out to them and what to include in our own websites.

In order to gain a more in depth understanding, Zeel created forms which our target audience could fill out in order to gain more qualitative and detailed research.

Here are the overall findings:

Target Audience Research: Website

I gathered primary research from our target audience in which I decided to make a questionnaire, and therefore the information I have gathered will help me make sure the features I decide to incorporate will look appealing and grab their attention.

EDM Typography Analysis & Target Audience

I analysed the typography for websites and albums from EDM artists this would be benefical for me as I would be aware of the codes and conventions of typography to ensure my ancillary products look appealing and grab the audiences attention.

DJ SNAKE: Website


AFROJACK: Website

ZEDD: Album

SKRILLEX: Album

Once analysing the typography for websites and albums I decided to gather primary research from our target audience which font and colour they preferred the most, and therefore will help me make a decision.

Target Audience Research: Digipak

I gathered primary research from our target audience in which I decided to make a questionnaire, and therefore the information I have gathered will help me make sure the features I decide to incorporate will look appealing and grab their attention.

Common Conventions of an album

Below I have analysed 8 common conventions of EDM albums to give me a better understanding of what is expected in an EDM album to ensure its successful and grabs the audiences attention. 

Analysis of albums

Below I have analysed four different albums from different EDM artists this helped me get a better understanding of how an album is laid out and the common conventions of it. I also anaylysed the typography.I analysed: The Chainsmokers, Avicii, Calvin Harris and Zedd.

Why are digipaks important?

Here, I looked into some of the many reasons why digipaks are important to their audiences.